Isuzu Alabang First Truck of the Year Dealer Talk

“The Isuzu D-Max has been a solid contender for the TOTY-P for many years. But with the advent of the new 3.0 diesel engine with variable geometry turbocharging, it finally has a leg up on the competition. Combined with its already impressive utility and value for money, this cemented its win. That such a seemingly minor change can have such a huge effect is a testament to how closely fought these awards are, and how competitive the local truck market is at the moment. This is also a validation of our comprehensive qualitative and technical testing. The Truck of the Year award goes not to the most popular contender, but the most capable.” ~CAGI Technical Director Niky Tamayo 

About 100 attendees participated in the 'Dealer Talks' which included customers, the media and the various units of Isuzu Automotive Dealerships, Inc.  from Rizal, Alabang, Cavite and Pasig.

Where most awards are based on a popularity vote or a review of technical aspects or on-paper specifications, TOTY-P judging features a comprehensive scoring system refined over the past decade, encompassing both subjective (Qualitative) and objective (Technical) criteria. 

With the aim to further communicate Car Awards Group, Inc.’s (CAGI) advocacy of focusing on real-world testing to determine the best vehicles in the market, the 13-year organization of motoring journalists staged the first Truck of the Year Dealer Talks at Isuzu Alabang in Muntinlupa City. Following the success of the pioneering session for the reigning Car of the Year winner Honda Civic RS Turbo recently held at Honda Cars Manila Bay in ASEANA City,sr Paranaque City, CAGI continued the momentum for the 2016 Truck of the Year winner Isuzu D-Max 4x2 3.0 LS AT.

"The procedures undertaken and the results achieved during COTY and TOTY evaluations are independent, unbiased and objectively performed. Our Firm continues to help CAGI in creating a system wherein price is incorporated in the assessment of the vehicles." ~Cedie Dimaculangan, Advisory Manager of KPMG RGM&Co.'s 

Forging a partnership with Isuzu Automotive Dealership, Inc. (IADI) with the help of Isuzu Philippines Corporation, CAGI  through the said talk was able to commune to about 100 participants composed mostly of sales representatives from Alabang, Rizal, Cavite and Pasig dealerships. CAGI believes that these sales agents are the front-liners that would best share the message to the consumers as they could pitch the importance of the TOTY award.

“We knew we had to make this happen since CAGI is the only organization in the country that has been conducting instrumented tests for each new vehicle every year. For us, having the privilege to be named Truck of the Year Philippines was special and we had to relay this to our customers.” ~Pam See, IADI Marketing Manager

For the first time ever, outsiders were granted access to the inner workings of Truck of the Year, from candidate selection to testing, to scoring, to awarding. 

For CAGI, the D-Max’s win was earned through a cutthroat performance in their technical tests, particularly the actual on track performance, price, safety and utility. Price, for one, had Isuzu ahead of competition as the brand has always been very competitive in this area, while the same goes with the safety of their vehicles compared to other trucks in the same price range. 

<L-R> Car Awards Group, Inc. (CAGI) Technical Director Mariano Tamayo; CAGI President Ronald de los Reyes; Isuzu Automotive Dealership, Inc.- Isuzu Alabang Marketing Manager Pam See; Isuzu Philippines Corporation, Corporate Communications, Yvonne Linchangco; KPMG RG. Manabat & Co. Risk and Advisory Manager Cedie Dimaculangan highlight the 2016 Truck of the Year winner Isuzu D-Max 4x2 3.0 LS AT for the dealer talks.

Handling-wise, Isuzu’s user-friendliness was an advantage as other pick-ups were stiffer. There were no sudden oversteer or understeer. During the actual test, the D-Max simply went where one wanted it to. Its remarkable steering was not as heavy as on some competitors, which allowed the D-Max to score in the upper-half of the field in terms of slalom times. 

In terms of braking, the D-Max 4x2 beat out all the rest with a 30.1 meter stop from 80 km/h. 

In acceleration, the D-Max, this time, made a difference. The new variable geometry turbo helped it put in a convincing stance. For the D-Max to go toe to toe with competitors was impressive as it springs from 5 km/h to 80 kmh in only 7.6 seconds while clocking in 10.6 seconds at the 0-100 benchmark—which was a big improvement over the previous generation. 

For this year, CAGI is again set to finding the best in the field thru these actual instrumented tests and they will again be partnering with KPMG RG. Manabat & Co. and Carmudi Philippines with their venue being hosted by Ayala Land’s Arca South in Taguig City. 

These Dealer Talks are supported by Petron Corporation and NLEX Corporation.

The Car Awards Group, Inc. has members from the following media entities: Business Mirror, Cebu Daily News, Daily Tribune, Malaya Business Insight, Manila Bulletin, Philippine Daily Inquirer, Philippine Star, The Manila Times, Bulgar, Mindanao Daily News, AQ Magazine, Autocar.Ph, C! Magazine, Motorcycle Magazine, Power Wheels Magazine, Top Gear Philippines, 2nerMagazine.com, Iginition.ph, Carmudi Magazine, InterAksyon.com, Kotse.com, ManilaSpeak.com, MotionCars.com, Ride and Drive Phils., Speed by MP Turbo, SprocketPh.com, TessDrive.com, TimeAttackManila.com, DZMM, Inside Motoring on DZRJ 810 AM, Mellow 94.7, Motoring sa DZME, The Motoring Page on Mellow 94.7 FM, ABS-CBN, Auto Review, Speed Magazine and Wheels & Gears Magazine.

Balancing the two is a difficult task, but CAGI has been refining this process for over a decade. Most recently, with KPMG R.G. Manabat & Co. (KPMG RGM&Co.) as its official tabulator, CAGI’s awards have further been enhanced and made of more value to emanate stronger credibility and prestige.