Martes, Abril 13, 2021

Shopee Allows Filipinos to Shop for Essentials Safely and Conveniently at the 4.4 Mega Shopping Sale

“At Shopee, it is our goal to provide support in delivering daily essentials to Filipinos as they prioritize their health and safety. With the tightened measures affecting more Filipinos, we are glad that we are able to help Filipino consumers shop for necessities at the best value during the 4.4 Mega Shopping Day. We are happy that Shopee has evolved as users’ go-to shopping platform for essentials. We will continue to cater to their evolving needs, while driving growth for sellers and brands during this time.~Martin Yu, Director at Shopee Philippines 

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concluded its first 4.4 Mega Shopping Day and saw interesting shopping trends among its users on April 4. In the Philippines, consumers took the opportunity to shop for essentials at discounted prices, following the recent tightening of quarantine restrictions. 

Shopee provided reliable and rewarding shopping experiences for Filipinos at home. Shoppers got to enjoy big savings while safely shopping for their needs, thanks to great deals during the 4.4 Mega Shopping Day. Filipinos stocked up on health essentials with one million medical supplies sold on April 4. Face masks were also particularly in demand and ended up being the top product sold. 

Highlights of Shopee 4.4 Mega Shopping Day in the Philippines
In the Philippines, 4.4 Mega Shopping Day delivered unbeatable deals from a wide range of brands and sellers. At the Midnight Mega Sale held from 12am to 2am, Shopee saw 6 times more items sold compared to an average day. 

Home & Living, Beauty & Personal Care, and Mobile Accessories emerged as the top-selling categories. Hygiene essentials and personal care items remained a top priority for shoppers. Storage boxes and 3D wallpapers became best-selling items since shoppers bought more home decor and organizers for spring cleaning and refurbishing as they spent more time at home. Tech accessories also saw strong demand as Filipinos continued to work from home. Phone stands and headsets were especially popular as Filipinos focused on connecting better with their colleagues and refining their work-from-home setup.









About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands, and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time. 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Milestone flight EK2021 highlights UAE’s impressive vaccination drive

“The UAE’s rapid pace and progress in vaccinating our population is a testament of our leadership’s vision and commitment to safeguard our communities, and manage the pandemic by adopting the appropriate measures to protect both nationals and residents. Today’s flight is a showcase of the combined efforts and dedication of all stakeholders in supporting the vaccination program, and the implementation of protocols in the past 12 months to ensure a safe travel journey, stimulate passenger traffic and set the groundwork for the ramp up of air travel in the near future. Emirates continues to support the national vaccination program and we are pleased with the progress made within the group in vaccinating our employees.” ~His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group


Milestone flight EK2021 highlights UAE’s impressive vaccination drive and readiness of its aviation industry for travel rebound.
  • Close to 400 fully vaccinated passengers experienced Emirates’ latest innovative products and services on the ground and inflight
  • Flight supported by fully vaccinated teams on ground and inflight

Emirates’ one-of-a-kind flight EK2021 proudly made a journey across the different emirates today, to celebrate the UAE’s remarkable progress in vaccinating its citizens and residents from COVID-19 through a national vaccination program that has administered close to 9 million vaccines doses to date.

The special flight, which carried fully vaccinated crew and passengers on board, was unprecedented in the industry in scale. With close to 400 fully vaccinated customers onboard, the flight illustrates confidence and undiminished excitement for air travel.

EK2021 was also supported by fully vaccinated teams across the aviation ecosystem, from onboard crew to ground staff, demonstrating the readiness of the UAE’s aviation ecosystem to support the safe rebound of air travel.

In spite of the pandemic, the UAE has maintained its status as a leading global aviation hub and it will continue to grow its position as a hub for passengers and cargo traffic by investing in innovations and close collaborations with all stakeholders.

Onboard EK2021 was a group of senior officials from key aviation and health sector entities hosted by Emirates.


The UAE currently has one of the world’s highest rates of vaccinations for its citizens and residents at 90.22 doses per 100 people. The outstanding effort by the health authorities in the UAE has contributed to reaching the administration of close to 9 million doses of the Covid-19 vaccine.

In parallel, the Emirates Group vaccination program rolled out to its UAE-based workforce less than three months ago, and since then has delivered COVID-19 shots to over 35,000 Emirates employees across its vaccination centers.

Today’s flight was operated with Emirates’ newest A380 aircraft which featured the airline’s brand-new Premium Economy seats and refreshed cabin interiors across every cabin class. First and Business Class customers were able to safely network and mingle in the iconic A380 Onboard Lounge. In addition, all customers enjoyed a full-course meal.

Combining the most advanced aviation technology and an inspired cabin design, The A380 remains a customer favorite for its unmatched comfort and spaciousness. This month, Airbus has launched a travel companion app called “Tripset”. The application aggregates and provides flight and travel information to ease and restore passenger’s trust in their end-to-end journey when traveling by air during the COVID-19 pandemic. Providing passengers with the latest and most relevant travel conditions, restrictions,s and health requirements in place, without having to consult a variety of sources. Tripset is part of Airbus’ continuing commitment, alongside airlines, industry partners, and regulatory agencies, to encourage the flying public to keep trust in air travel, supporting the safe and well-coordinated return to flight, which is essential for economic recovery from COVID-19.


On the ground, passengers checked in using the latest biometric technologies for a seamless journey across multiple touchpoints. Biometric touchpoints were recently expanded to include over 18 check-in desks and 15 boarding gates at the airport. As a result, customers across all classes enjoyed seamless biometric entry to experience the First and Business Class lounge at DXB.
“We would like to thank the UAE Ministry of Health and Prevention, the Dubai Health Authority, The UAE General Civil Aviation Authority (GCAA), Dubai Airports, GRFDA, Dubai Police, Airbus and Pure Health as well as other stakeholders for their close cooperation and support of our special flight.” ~Adel Al Redha, Emirates Chief Operating Officer
All EK2021 passengers were provided rapid COVID-19 PCR tests, facilitated by Pure Health. Pure Health, the largest integrated healthcare solutions provider in the UAE, has facilitated the administration of up to 4 million PCR tests at Dubai Airports to date. It has also played a vital role in providing COVID-19 testing support to the aviation industry at large, since the start of the pandemic.

After passengers checked in, they received the green ‘Choose to Vaccinate’ pin and took photos to mark the special event. All EK2021 customers who passed through immigration also received a bespoke ‘Choose to Vaccinate’ stamp on each boarding pass as an added keepsake.

As passengers disembarked, they were handed commemorative certificates for taking part in this initiative.

EK2021 was commanded by UAE National Captain Ahmed Al Obeidli, First Officer Ramon Wilde, and the flight deck crew were supported by Captain Ricky Garala. Earlier in the day, aviation entities across Dubai and the UAE were sending their messages of support on Twitter in advance of the special flight.

All proceeds for EK2021 have been donated to the Emirates Airline Foundation, the airline’s non-profit charity organization, which supports projects around the world aimed at improving the quality of life for disadvantaged children around the world.

Martes, Marso 16, 2021

Win a Home Appliance and Gadgets Bundle from Shopee and Willie Revillame by Joining #MyShopeeWish

 

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, along with its newest brand ambassador, Willie Revillame, will make one lucky Filipino’s dreams come true with #MyShopeeWish.

Have the chance to win Mega Package from Shopee by simply joining at the #MyShopeeWish and sending heartfelt video entries starting tomorrow, March 1, until April 4. 

The Mega Package includes an exciting selection of gadgets and home appliances from big brands such as La Germania, LG, Sharp, Union, Ballarini, and Samsung. 

Submit your entry from March 18 to April 4 for a chance to win a Mega Package inclusive of a gas stove, refrigerator, and more 

#MyShopeeWish is an online contest asking users to submit heartfelt video entries for a chance to win a Mega Package from Shopee and Willie Revillame. The Mega Package includes an exciting selection of gadgets and home appliances from top brands such as a La Germania Gas Stove, LG Refrigerator, Sharp Washing Machine, Union Electric Fan, Ballarini Frying Pan, Samsung Galaxy A12, and Sharp 32-Inch Television.  

#MyShopeeWish is just one of the many activities shoppers can look forward to at the 4.4 Mega Shopping Sale. This is part of Shopee’s efforts to make online shopping more entertaining and rewarding for Filipinos. 


Here’s a step-by-step guide on how to join #MyShopeeWish: 
  1. Create a 30-60 second video explaining why you deserve to win the Mega Package. The video should have a maximum size of 50 MB. 
  2. From March 18 to April 4, upload your video entry to http://bit.ly/44MyShopeeWish. Provide personal information such as your full name, mobile phone number, home address, email address, and Shopee username as well.
  3. You can only upload one official entry. However, you can also post your video on Facebook, Instagram, Twitter, and/or TikTok accounts with the hashtags #MyShopeeWish #MEGAnonSaShopee.
  4. Shopee’s social media team will screen each entry based on the following criteria: authenticity, 10%; adherence to the mechanics, 20%; Shopee branding, 15%; memorability, 35%; and video presentation, 20%. 
  5. Shopee will select 20 finalists during the preliminary judging on April 7. Shortlisted finalists will make it to the final judging on April 8. Look out for the winner announcement on April 11 via Shopee’s official Facebook page.
  6. Shopee will also notify the winner through their registered mobile number, email address, and mailing address.
Submit your #MyShopeeWish entries now and let Shopee know why you deserve to have your wish granted! 

For more information on how to join #MyShopeeWish, visit http://bit.ly/44MyShopeeWish

Per DTI Fair Trade Permit No. FTEB - 115769 series of 2021

Download the Shopee app for free via the App Store or Google Play.


Lunes, Marso 15, 2021

Filinvest to transform 288-hectare land into eco-efficient capital in Tarlac

We have a strong vision of creating a modern, sustainable and smart city that will not only be groundbreaking, but most importantly an agent of change in shaping a stronger economy. It is such a great advantage to be the first developer to take part in this visionary development. We see this development as our most ambitious township to date and we are determined to execute a well-planned, innovative district that will be a melting pot for various industries and lifestyles, local and foreign.” ~Don Ubaldo, Filinvest Alabang, Inc. Vice President for Township

Various industries today endeavor to create change that matters in the new normal. Among them is the Filinvest Group, which continues to revolutionize the real estate industry as it is the first developer to transform 288 hectares of land into an eco-efficient capital in Tarlac—the highly ambitious and promising Filinvest New Clark City (FNCC). 

Filinvest’s expertise on master-planned developments that are self-sustaining, adaptable, and ready for the ever-changing times is proven through its reputable project portfolio such as the LEED (Leadership in Energy and Environmental Design) Gold-certified for Neighborhood Development business district Filinvest City in Alabang, coastal township City di Mare in Cebu, and the booming leisure and business center in Central Luzon, Filinvest Mimosa+ Leisure City in Clark, Pampanga. Once again, the developer will further highlight its expertise with FNCC, in partnership with Bases Conversion and Development Authority (BCDA), as it is set to be an international hub and integral base for business and trade. Here, local and foreign industries can harmoniously coexist in a progressive setting supported by purposeful structure and surroundings. It will be a new ground for a next-level live, work, play, and learn lifestyle. Like all Filinvest townships, it will also be a green community with its nature-centered and open space environs.  


FNCC stands to reap great benefits given the support of the government as well as its location in the Special Economic and Freeport Zone. The location has gained many advantages with the construction of vital infrastructures such as the Subic–Clark–Tarlac Expressway (SCTEX), Clark International Airport, Manila-Clark Rail, and Clark-Subic Rail. These advancements will bridge the distance between the rising region and the Philippines’ capital cities as well as provide accessible inbound and outbound access for tourists and foreign investors. FNCC is envisioned to be the future economic hub for the country and the solution to decongesting Metro Manila.  

With its strategic location, FNCC provides ease of doing business in Central Luzon. It will serve as a gateway for international and domestic businesses and investors creating more opportunities for growth and innovation with its close proximity to the Clark International Airport. Moreover, with the ongoing plans for FNCC, it will soon be home to world-class infrastructure, creating an integral base for commercial, business, and trade. Its masterplan is bound to be the next game-changer in businesses and industries as it provides a smart, sustainable, and futuristic city in Central Luzon. 

The development of FNCC is at its first phase of construction. It is in simultaneous progress with New Clark City, and while both are in their early stages of development, many can already look forward to a certified visionary city.  
 
To know more about Filinvest New Clark City, visit www.filinvestnewclarkcity.com


Plastic Waste Collection Program launched at the SM Mall of Asia

"The Plastic Credit Exchange is intentional about seeking out stakeholders that align well with our mission of sustainability, environmental stewardship, and public transparency. Thanks to SM's approach of finding more meaningful ways to manage household and retail plastic waste, with the support of partners like Nestle and Colgate-Palmolive, we will further contribute to our journey by continuing to remove plastic from nature." ~Nanette Medved-Po, PCEx CEO and Founder

Volunteers from Conrad Manila bring their plastic waste to SM MOA for proper disposal

SM Supermalls, SM Cares, and Plastic Credit Exchange (PCEx), in partnership with Nestle Philippines, Colgate Palmolive, and PricewaterhouseCoopers, recently launched the second leg of the Plastic Waste Collection Program at the SM Mall of Asia in Pasay City, as part of their collective goal to promote sustainability, responsible solid waste management and the proper disposal of plastic waste among consumers and communities.

With the plastic waste collection program, everyone can contribute to the environment by dropping off their empty, clean, and dry plastic waste. We would like to thank PCEx for collaborating with us, through our shopping malls.” ~Steven Tan, SM Supermalls President

This comes after the launch of the initiative last February 10 in SM Megamall, wherein SM and PCEx were able to collect 461 kgs of soft plastics, 54.5 kgs of polyethylene terephthalate (PET), and high-density polyethylene, and 26 kgs of polystyrene foam. The plastic waste collection in SM MOA begins March 11 and will be rolled out in stages in select SM Malls nationwide in the coming months.

“This partnership of collecting plastic waste is a very important one. The importance of plastic waste collection cannot be over-emphasized, with the Philippines as the third largest (ocean) plastic polluter in the globe. We at PWC are very happy to join in this effort of SM Supermalls and PCEx on plastic waste collection. PWC global network consists of 170 firms around the globe and we have a global ambition to achieve net-zero carbon emission by the year 2030.” ~Atty. Alex Cabrera, Chairman and Senior Partner of Pricewaterhouse Coopers, who leads its Philippine office in achieving PWC’s sustainability goal on net-zero emissions

The program is sponsored by Nestle Philippines and Colgate-Palmolive. Volunteers from SM Development Corporation, SMX Convention Center, Conrad Manila, and SM Commercial Properties Group joined the move by bringing their plastic waste to the collection site. Types of plastic waste accepted include PET and HDPE bottles; plastic cups, lids, straws, and utensils; sachets and snack packaging; shampoo and detergent bottles, plastic bags, and small tires. Customers, communities, and offices may bring their plastic waste to the SM Mall of Asia, North Parking building (fronting One E-Com) every day from 10:00 AM to 5:00 PM. Plastic waste should be empty, clean, and dry. 

Plastic waste collected at SM Megamall, Mandaluyong City

The Plastic Waste Collection Program supports the United Nations’ Sustainable Development Goals 12, 13 & 14, which promotes sustainable consumption and production patterns, climate action, and promoting the conservation and sustainable use of marine resources. 

“Colgate is committed to Sustainability, which is embedded throughout our organization and actions we take every day. Sustainability plays a very important role in how we operate as a corporation, and we are committed to continuing to invest in this vital area. Our Sustainability mission is to create a healthier and more sustainable future for everyone, this means, preserving our environment and developing sustainable products and packaging which are recyclable.” ~Arvind Sachdev, President and General Manager of Colgate-Palmolive, partner of PCX in its plastic collection initiative

Property Managers of SMDC Residences at the MOA complex bring their plastic waste for proper disposal

“This strongly supports our vision that none of our packaging, including plastic, ends up in landfills or in the environment.” ~Kais Marzouki, Chairman and CEO
SM Cares is the Corporate Social Responsibility arm of SM Supermalls, with programs to support communities and promote social inclusion and care for the environment. Its CSR advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the creation of bike-friendly SM Malls across the country. 
“To the other companies and organizations in Pasay, if you have not yet involved yourselves in protecting the environment, now is the time to do so! Take the cue from SM and PCEx. Be assured that Pasay City will always support these kinds of initiatives that ensure healthy surroundings and reliable waste management.” ~Pasay City Mayor Hon. Imelda Calixto-Rubiano
Of the plastic collected, those that are recyclable will be sent to partners and reconverted into new useful products. Whatever cannot be recycled will be used as an alternative fuel to coal in cement co-processing. Co-processing is recognized by the UNEP as the environmentally preferred option for managing end-of-life plastics.

Plastic Credit Exchange is the world’s first global, non-profit, fully integrated plastic offset platform. PCEx offers a seamless, traceable, and effective solution to offsetting post-consumer plastics responsibly to ensure they don't wind up in nature.

SM’s other initiatives for the Environment include the Trash to Cash recycling market every first Friday and Saturday of the month; Electronic Waste Collection program; Water recycling across all of its malls; the use of solar energy; the annual Green Film Festival; and the AweSMSeas campaign on marine plastic pollution, in partnership with USAID and PRRCFI, to name a few.




Shopee Supports Local: Sellers Share their #TatakPinoy Success Stories

“The Philippines is considered as one of the fastest-growing e-commerce markets in the region, and we’ve observed that more Filipinos are shifting to online platforms to address their needs. To help local sellers better reach these consumers, Shopee wants to ensure that local sellers are well-equipped with the tools and knowledge to make it in the industry. With the launch of #TatakPinoy, it was our goal to boost the local economy and to promote the quality products made by fellow Filipinos. We take pride in these sellers’ craftsmanship and we invite other aspiring Filipino entrepreneurs to try it out as well.” ~Martin Yu, Director at Shopee Philippines 

Local MSMEs shared why aspiring Filipino entrepreneurs should venture into e-commerce

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, recently launched the #TatakPinoy initiative in February to help local sellers amidst the pandemic. Through this initiative, Shopee provided local sellers with enhanced visibility on the platform to promote locally-made products. As the #TatakPinoy initiative allowed local entrepreneurs to broaden their reach and grow their brands’ presence online, Shopee featured two local sellers, Bengie Antido and Dante Sargento, who shared how they built and gained more recognition for their online businesses:


Bengie Antido of Kayamanan ni Juan Trading
“Because of #TatakPinoy, we received a 20% increase in orders. The virtual trade fair helped our business gain more visibility and also secured the livelihoods of so many people.” ~Bengie Antido’s shop, Kayamanan ni Juan

Bengie Antido’s shop, Kayamanan ni Juan, is a social enterprise offering a wide variety of high-quality bags, t’nalak wallets, and wooden bracelets, with 90% of the products crafted by tribespeople in General Santos City. Besides being a key source of income for him and his local community, it also served as an avenue for Bengie to share the culture and local traditions with people across the world. However, after the lockdown, Bengie found it harder to market the items due to the lack of tourist footfall in the city. As a result, Bengie decided to transition into an online business on Shopee to reach a wider audience. Going digital was complicated at first, but with the support and guidance from the Shopee Seller Marketing Center, Bengie learned how to utilize vouchers and promotions to give his buyers a more rewarding online shopping experience. He also takes the time to answer all inquiries from prospective customers via the chat function on the platform.

This decision helped his business stay afloat amid the ongoing pandemic and led to more inquiries from customers as well as a 60% increase in his overall sales. With #TatakPinoy, Kayamanan ni Juan gained a bigger following.
Dante Sargento of MO’s Food Products
“I was surprised that within the three days of participating in the campaign, I got the same amount of orders that I was usually getting in a week. I am thankful that Shopee gave my business more visibility and opportunities to grow. Always ensure that you are selling good quality products to build your credibility and reputation. Build good relationships with the buyers so you’ll get better ratings that will translate to better sales. It’s also vital to do your research on the industry and the platform so you can be familiar with its helpful features.~Dante Sargento, MO’s Food Products

Dante Sargento of MO’s Food Products sells products like bagoong, sinamak (spiced vinegar), and ginisang alamang (shrimp paste). To him, these items are not just condiments — they are part of the local culture and tradition.

To preserve this heritage, Dante chose to sell these products online to reach more Filipino consumers. He found that it was more convenient and less expensive to sell on Shopee and the online platform allowed him to reach a broader and more diverse consumer base, without having to go out.

Dante shared that Shopee’s tools like the secure in-app chat feature and learning programs, such as the Seller Masterclasses, were a big help in his overall experience as a seller on Shopee. With the help of Shopee’s robust ecosystem, he was able to build his online presence and actively engage with his customers through the chat feature, which helped to increase his sales up to 20%. During the #TatakPinoy campaign, Dante received more orders than usual.

As consumers continue to rely on online platforms to satisfy their needs, both local sellers encouraged other entrepreneurs to explore the growing opportunities in e-commerce and shared some words of advice. To know more on how to be a Shopee seller, visit https://seller.shopee.ph/edu/home. Don't forget to shop, buy a load, and pay bills with ShopeePay to enjoy discounts and rewards. Enjoy all-day 15% coins cashback, capped at 200 coins, exclusively on March 15. Visit https://shopee.ph/m/shopee-pay for more details. Download the Shopee app for free via the App Store or Google Play.











About Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands, and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce. Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.
About ShopeePay ShopeePay is an integrated mobile wallet that offers users easy access to digital payment services. Launched in the Philippines in 2019, ShopeePay enables a seamless shopping experience by allowing users to make online payments on Shopee, top-up their wallets, and transfer and withdraw funds. ShopeePay makes it easier to shop and do business. It provides users with a convenient, secure, and rewarding payment option; it empowers businesses and helps them capture new opportunities. ShopeePay is part of SeaMoney, the digital financial services arm of Sea Group. A leading digital payments and financial services provider in Southeast Asia, SeaMoney’s mission is to better the lives of individuals and businesses in the region with financial services through technology.


P&G and Shopee Collaborate to Encourage Fair Division of Household Chores in Latest #ChallengeTheChores Campaign

“P&G is deeply committed to equality and inclusion. Through this campaign, we want to raise awareness of the imbalanced distribution of chores. Through an entertaining short film and an interactive, gamified experience, we hope to inspire people to #ChallengeTheChores and drive greater equality within households.” ~Alexandra Vogler, P&G e-commerce Senior Director, Asia Pacific, Middle East & Africa

P&G and Shopee Collaborate to Encourage Fair Division of Household Chores in Latest #ChallengeTheChores Campaign

Shopee, the leading e-commerce platform in South East Asia and Taiwan, has partnered with P&G to launch its campaign as part of this year's International Women's Day #ChallengeTheChores. 

This campaign responds to the global call to challenge gender stereotypes by fostering a sense of joint responsibility within the household and encouraging family members to team up and tackle household chores together. 

Procter & Gamble partnered with the leading e-commerce platform in Southeast Asia Shopee, to launch its latest campaign as part of this year’s International Women’s Day. Titled #ChallengeTheChores, this campaign responds to the global call for us to challenge gender stereotypes by fostering a sense of joint responsibility within the household and encouraging family members to team up and tackle household chores together.  

The campaign will be progressively launched across five Southeast Asian markets, including Singapore, Malaysia, Indonesia, Philippines, and Vietnam, featuring a series of challenges that aim to inspire families to take on household chores together, such as doing the laundry and attending to a child’s needs. 

Since Covid-19, 75% of caregiving chores have fallen on women, with several extra responsibilities and commitments added to their already busy lives. To further illustrate the importance of addressing this need for shared responsibility, the campaign will feature a video of how household chores can be equally divided and tackled together.

Shopee also found that women are the most active shoppers on the platform in product categories such as household and other fast-moving consumer goods. As e-commerce becomes more prevalent, Shopee looks to leverage its platform to encourage meaningful conversations through a fun, personalized, and interactive experience for customers.

“We are proud to partner with P&G, a world-leading FMCG brand, on this meaningful initiative. Besides encouraging families to take on equal responsibilities of household chores, we also seek to provide our users with a wide assortment of products to make everyday household chores convenient and manageable. We look forward to launching more of such engaging campaigns with P&G that would enrich the shopping experience for our users.” ~Martin Yu, Director at Shopee Philippines

During the campaign period, shoppers in each market can look forward to various activities and exclusive content that will inspire the whole family and help them rediscover the fun of tackling household chores together. These include live streams featuring Key Opinion Leaders on their challenges when tackling household chores and how they teamed up with their partners to overcome those challenges. It also includes exclusive in-app activities to snatch up special deals and win prizes and the classic Shopee Catch game to collect as many P&G products giveaway or vouchers as possible.

The #ChallengeTheChores Campaign will run from March 17 to March 19. For more information about the campaign and the best deals and promos, visit https://shopee.ph/m/pg-super-brand-day








About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.


About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time. 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.