SM Supermalls welcomes you into a new era of change

The honest truth: No one came out of the COVID-19 pandemic in quite the same way. The pandemic was an isolating period of self-discovery, emotional growth, and life-altering realizations. It changed people, and in the process, it shaped the way so many of us view ourselves and the world around us.

Because of this, consumer tastes and behaviors have shifted. Where in a pre-pandemic world, people often spent on luxuries and experiences that allowed them to celebrate their accomplishments, studies show that consumers now want a different experience, one that is kinder and more embracing of the changes that each individual had gone through in the past 2 years. People are now prioritizing their personal wellness and supporting products and services that champion growth.

As consumer tastes have shifted, brands are starting to adapt to these changes. And true to its foundational commitment to make people happy, SM is ready with a host of new offerings as the entire brand is poised for a refresh this year.

“The history of SM Supermalls is one that has been built on innovation and change to serve the needs of millions of Filipinos. We’ve been with our customers through their every milestone for almost four decades. And we are committed to always changing, always growing with our customers in the years and decades to come. I believe that now more than ever, it is important to recognize the new changes to our world. And people are continuing to grow as they invest in experiences that uplift their lives.” ~Steven Tan, SM Supermalls President

SM Supermalls: Welcoming Every Change in You

SM continues to stay true to its mission to provide Filipino families with a fun and engaging in-mall experience so they can go home with a smile on their faces.

There will always be a plethora of experiences for each person who comes through SM’s doors. This is true for the various personalities that emerged during the pandemic; from eco-warriors and Plantitas to health buffs and sports personalities who embraced biking, healthy eating, and home gyms, and bakers and homemakers who turned their passion projects into small businesses.

Ushering the Future with the Transformation of SM Supermalls

In the next few months, Filipinos across Luzon, Visayas and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster and larger-than-life cinema escapades and so much more. 

As SM’s brand refresh campaign ushers in a newness to the Philippine mall experience, curious visitors, foodies, friends and families will have much to rediscover. So come on in, you’re always welcome here! 

For more information, follow SM Supermalls on Facebook: https://www.facebook.com/smsupermalls to experience what’s new in any SM Supermall near you today!

Here’s why #PinoyFreedom is more than just a holiday

In anticipation of the 124th Anniversary of Philippine Independence, SM Supermalls shares why Independence Day is a pivotal turning point in our history.

It is a celebration of our identity as Filipinos. Independence Day represents the core of our beliefs and our identity as Filipinos – a strong and courageous race willing to fight for freedom’s sake. After almost 400 years of colonization, the raising of our flag and the singing of our anthem serves as more than an obligation; it commemorates the heroism embodied by every Filipino who fought for our freedom. This June 12, 2022 at 8:30 am, come in colors of the Philippine flag and head to the SM Supermalls’ Flag Raising Ceremony as we show love of our country and pay our respects to those who fought to protect it. 

It is a celebration of our rich and diverse culture. Each year, the month of June encourages us to exhibit our country’s rich culture in many different ways. Whether it be through food, fashion, or art, all 18 regions across the Philippines have so much to offer! At an SM mall near you, enjoy a taste of Luzon, Visayas, and Mindanao’s diverse cultures through Pinoy Eats and Pinoy Buys until June 12, 2022.

It is a celebration of our love for the country. Putting the country above one’s self is a great honor and responsibility. As Filipinos, it is our duty to keep the flame of patriotism alive by learning Philippine culture and history, to cultivate in us a sense of community and accountability towards our Filipino brothers and sisters. Visit SM City Cebu’s HeroiSM phygital exhibit until June 15, 2022 to explore Philippine history in an #AweSM way!

Celebrate #PinoyFreedom at SM Supermalls!

While we each exude patriotism in our own way, one cannot ignore the pride and enjoyment that comes with Philippine Independence Day celebrations! Commemorate Independence Day in a truly Pinoy way— sumptuous food, the company of loved ones, and great deals on all things local!

At SM Supermalls, activities are lined up to keep #PinoyFreedom alive nationwide! So come and celebrate the #AweSM and historic Philippine Independence Day at an SM mall near you.

For more information, visit www.smsupermalls.com or like and follow @smsupermalls on all social media platforms.

It’s #SuperMoms Day at SM Supermalls!

Treat your Wonder WoMoms to an #AweSM day this Sunday

If there’s one thing that our #SuperMoms love about Mother’s Day, it’s spending quality time with the whole family. This Sunday, make the day extra special when you celebrate at SM Supermalls!

Got no idea what to do this weekend? Don’t worry because SM Supermalls’ got your back! Get awesome discounts on food, shopping, and pampering for your #SuperMoms at SM!

Cater to her cravings and give her a memorable feast

Treat mom to a scrumptious meal in the mall or at home because SM Supermalls has all the perfect deals for you. From May 1-8, there are a lot of SuperMoms Deals from the participating tenants to choose from! Just check out SM Deals for the full list of exciting deals and promo bundles.

Grab a sweet treat at the SuperMoms Fair

Short on gift ideas for the #SuperMoms on your list? The SuperMoms Fair has all the hearty treats that #SuperMoms will really love. SM tenants will be selling different cakes and flowers so you can indulge your moms, grandmas, titas, sisters, and all other momma figures out there this Mother’s day!

Take her to the cool SuperMom Photo Spots

Moms love looking at pictures and seeing family members with all their happy faces. Take her to the coolest photo spots at SM so she’ll have something to look at while remembering all the good memories you’ve made with her this Mother’s Day.

Give her a treatment fit for a queen

The queens of our household really deserve VIP treatment. Give her convenient and safe ways to get her celebration essentials at SM. There are dedicated exclusive sales, vouchers, and promotions, as well as discounts for advance reservations or online orders just for them!

Arrange a special day for furmoms and their pets

There are different types of moms and this includes furmoms, too! Indulge furmoms and their furbabies in a bonding treat like no other! Pawsome activities await them like the PAW Pageant where they can wear twinning outfits as well as paw-friendly games that both of them can join.

Dedicate some prayer time for the #SuperMoms

Motherhood is not only physically demanding; it can be spiritually demanding, too! So to celebrate this special day, SM Supermalls will be hosting a Mother’s Day Mass at the malls’ event centers or chapels which will also be live-streamed via Facebook. Moms pray for our wellbeing all year round, so this Sunday, make it your time say a prayer for thank you for our #SuperMoms.

“This day, we honor our wonderful SuperMoms who have been there for us all throughout our lives. Their unconditional love and hard work for the family are truly remarkable and incomparable. And as they look forward to celebrating this day with us, it’s our goal to make it even more special as we help you create more memories together here at SM in a safe and fun way,” said SM Supermalls President Steven Tan.

No think to overthink this.  Plan the best, most convenient, and safest Mother’s Day celebration for your SuperMoms this Sunday at your nearest SM Supermall! 

Find out more about the Mother’s Day celebration at SM and visit https://www.smsupermalls.com/super-moms-day-at-sm/?

utm_source=media&utm_medium=cpc&utm_campaign=SuperMomsDayatSM. For exclusive news about SM Supermalls, visit www.smsupermalls.com.

SM Supermalls will color you happy this summer!

Bursting with color starting April, SM Supermalls is giving its shoppers of all ages a spectrum of hope, happiness, and fun with delightful and safe activities that everyone in the family can look forward to when they visit their favorite SM mall.

Snap-worthy rainbow play areas! Multifunctional play pods in all colors of the rainbow await you at the indoor and outdoor play pods that kids and kids-at-heart will love. From rainbow staircases to larger than life displays, you’ll have no trouble getting the best and most colorful #POTD entry!

Sizzling hot summer deals! What’s summer without a mall-wide sale? Go on a shopping spree and get all your summer essentials, including must-have toys, at the nearest SM mall. Delight your kids with sporty knick knacks, inflatables, and bikes to amp up their summer activities even while at home. Visit the pop-up stores in select SM malls for great finds and exclusive deals!

Sweet treats and Summer Eats! Sip, eat, repeat, and satisfy those cravings with a wide array of food and drink choices at SM Summer Eats!  A weekend al fresco market awaits you with delicious meals and refreshing drinks all in IG-worthy colorful dining spaces! Watch out for Summer Teas happening on April 16 to 30 where there will be lots of discounts on the best milk teas to quench your thirst too! 

Summer fun under the sun! Time to flex that Tiktok talent! Be witty and wacky, colorful and bright, at the SM Summer Tiktok challenge which you can shoot at any of the the malls’ colorful outdoor and indoor displays. For pawrents, you can have a furry fun time with your pets when you join the pet olympics, go on a picnic with them, or treat them with a pampering session. For the fitness buff, there’s going to be a 7-day fitness blitz for adults and kids at select SM malls where you can blow off steam and sweat it out. Whatever your passion is, we have lots of summer fun activities lined up for you!

From safe dining to shopping and everything in between, make it a fun and colorful summer to remember at SM Supermalls! Make sure to visit www.smsupermalls.com or like and follow @smsupermalls on all social media platforms for the latest news, promos, and activities.

Mickey & Minnie Mouse goes local with ‘Mickey Go Philippines’ at SM Supermalls!

 

Disney’s most-loved iconic characters Mickey and Minnie Mouse have delighted the hearts of many across decades, and this year SM Supermalls and Disney have teamed up to launch the Mickey Go Philippines collection at The SM Store, featuring a range of merchandise with a Pinoy twist! What’s more, SM and Disney have planned a surprise virtual party for Mickey and Minnie on their birthday this November 27, and we’re expecting you to join us!

Be among the first to get exclusive Mickey Go PH merchandise! Get first dibs on adorable Mickey and Minnie collectibles from clothes and footwear to tote bags, pillows, tumblers, kitchen appliances, and more! Mickey Go PH and Mickey & Minnie classic merchandise will be available at the live selling events on:

• November 18 at 1pm-2m via Toy Kingdom’s official Facebook page
• November 24 at 1pm -2pm via The SM Store’s official Facebook page 

Join Mickey & Minnie’s first virtual surprise birthday party! After you’ve shopped to your heart’s content during the live-selling events on Facebook, or at participating SM Store branches, you will automatically get a code to enter the virtual surprise birthday party on November 27. All you need is a minimum of PHP 500 single-receipt purchase of Mickey Go PH or Mickey Mouse Classic merchandise in any participating The SM Store (Character Shop, Kids’ Wear, Boy’s Teens Wear, Girl’s Teens Wear, Kids’ Shoes, Baby Company & Toy Kingdom Express) or Toy Kingdom outlet. 

To join, simply scan the QR code to register from November 23-25. A confirmation email or SMS from SM Supermalls with the website link and passcode will be sent to you to join Mickey & Minnie’s Surprise Birthday Party! Mark your calendars so you don’t miss out on this big day filled with fun games, activities, and surprises!

Help Plan Mickey & Minnie’s Surprise Birthday Party! Join us as we secretly plan for Mickey and Minnie’s party! Don’t spoil the fun okay? There are lots of games and prizes to be won! Kids will also get the chance to greet both of them and create their very own birthday card which they will be making during the event! Mickey and Minnie will surely appreciate the sweet gesture! After all the fun and games, it’s time to meet & greet Minnie, so get ready to strike a pose. Mickey and Minnie are excited to meet their Filipino fans! 

It’s going to be one special and memorable surprise birthday party for Mickey and Minnie, and we want you and your kids to join us! It’s time to bring back the nostalgia and relive your favorite childhood memories with Mickey & Minnie by celebrating their birthday only at SM Supermalls!

SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on the Google Play or App Store. For more information, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

#ChristmaSMoments at SM Supermalls

“Everything Christmas is here at SM. Shop, dine, and spend precious time and holiday reunions with the people who matter the most, and continue creating unforgettable memories with your loved ones at your one-stop winter wonderland.” ~Steven T. Tan, SM Supermalls Chief Operating Officer

Countless Christmas moments await the whole family as SM Supermalls marks the month of November with the Super World of Joy Christmas launches, inviting everyone to experience the spirit of a joyful Christmas with new and fun-filled activities happening all throughout November and December till the first week of January in all SM malls across the country.

Mallgoers can share Christmas moments at Superworld of Magic interactive mall displays and centerpieces. You can take the kids out to catch Grand Christmas Parades, fireworks spectacles, and Holiday Performances, featuring chorales, orchestras, and ballerinas! If you haven’t bought the kids their gifts yet, there is the Christmas Toy Fair from November 9 to 25.

Christmas is for sharing love and happiness with the less fortunate – for only 200 pesos, you can buy two SM Bears of Joy – one bear to keep, while the other will be donated to the mall’s chosen charity. 

Naughty or nice, we invite you to bring the kids to meet and greet Santa from November 30 to December 25. You can also send your Christmas wishes and write to #DearSMSanta for a chance to have your wish granted. For more info on #DearSMSanta and to know to more about SM’s 2018 Christmas celebrations, visit www.smsupermalls.com/christmasmoments. 

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter, and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

SM Supermalls treats kids nationwide with the "Super AweSM" United Nations and Halloween celebrations

“SM Supermalls takes utmost pride in celebrating this awesome Kids’ Month with no less than the next generation of leaders and the future of SM, our SM kiddie shoppers. The awesome deals and fun experiences continue this October, starting off with the nationwide #SuperAweSMKidsDay followed by the annual United Nations Day and Halloween festivities. We dedicate this month to you with everything that you love to do at SM: play, shop, eat, and win!” ~Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing

After the successful nationwide #SuperAweSMKidsDay, SM Supermalls continues the #AweSMKidsMonth this October with back-to-back awesome events, namely United Nations Day and Halloween.

IT’S A SMALL WORLD AT SM MALLS. Visit www.smsupermalls.com now to check out

the United Nations Day activities at an SM mall near you! 

Aside from the annual National Costume Parade and Contest, kids and families who will celebrate #UnitedNationsDayAtSM2018 can enjoy cultural performances from UN countries through the World Music Fest, grand display of flags from different countries, and face painting of colorful flags via Wear Your Flag.

HAVE A MONSTERRIFIC TIME AT SM. SM malls nationwide have different #AweSM treats for kids of all ages this Halloween. Check out the events at an SM mall near you via www.smsupermalls.com.

Meanwhile, a fun and #MonsterrificHalloweenAtSM will delight super kids of all ages with various awesome activities including the Freaky Face makeup contest, Monster Ball Halloween costume challenge, Peak-A-Fun Fair with lots of thrilling deals, Vivo Enchanted Castle attractions in 57 malls and the much awaited #AweSM Trick or Treat.   

All parents are encouraged to capture their kids’ special moments using the #AweSMKidsMonth’s Photo App found at www.smsupermalls.com. All promo participants will get a chance to win P5,000-worth of SM shopping money!

Visit smsupermalls.com for the full list of events and activities in store for our little ones this whole month of October!