The Ultimate Summer Play with SM Supermalls x Tiktok Live

In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayatSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan, and more to vibe check the ultimate summer hangouts here at your most loved SM! 

Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE.

This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You!

Play All Day, LIVE!

The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the action, turning SM North EDSA into an interactive playground in real time! With spontaneous challenges, audiences dictated the next move. Iñigo Jose joined in the fun as he experienced different summer activities that’s both enjoyable and certified barkada-ready within the mall! 

The livestream seamlessly blended on-ground action into real-time audience interaction.

Iñigo’s competitive energy kicked things off at SM Bowling until Space & Time Cube at The Block, where every throw came with a daring twist thanks to dares from viewers and players he met along the way. Safe to say, the whole end-to-end SM North EDSA run felt like one big barkada hang—with the audience calling the shots every step of the way!

Fit Check, LIVE!

Summer style took center stage with Sean Tristan as our LIVE audience became his main stylist for the day.

Moving through the SM Store, Decathlon, and a quick pass through Toby Sport’s Pickleball Super Series, Sean Tristan invited viewers to curate his looks in real time, from brunch-ready fits to sporty looks with gear perfect for the season.

Summer Fun That’s All For You

It wasn’t just a livestream, it was fully interactive, both online and on-ground. As comments and reactions rolled in, viewers became part of the action, with game passes and SM Malls Online vouchers dropping throughout. Every interaction became a chance to win, turning viewers into active participants.

This marks one of many collaborations between SM Supermalls and TikTok LIVE, bringing malling into a more dynamic digital space. By turning everyday moments into livestream experiences, SM is redefining how audiences engage with mall culture, now accessible anytime, anywhere.

As the partnership grows, mall events continue to evolve into livestream experiences where creators spotlight top tenants and viewers shape the experience in real time.

As your most loved mall, SM Supermalls continues to be a space where people connect, discover, and share authentic moments, bringing the energy of malling into the digital world.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Supermalls and DICT launched Digital Corners in SM Job Fairs

The Skydome at SM City North EDSA buzzed with energy as a thousand of Senior High School Students took their first step from classroom to career during the launch of the J.O.B.S. Immersion for SHS students, a program bridging education and employment opportunities for young learners

SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially introduced Digital Corners to SM Job Fairs—an initiative launched during the J.O.B.S. Immersion for SHS 2025 held at the Skydome, SM City North EDSA.

Department of Information and Communications Technology (DICT) Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding (MOU) to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills.

Department of Information and Communications Technology (DICT) Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding (MOU) to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills.

An innovative learning solution, the Digital Corner is designed as a free, open-access upskilling hub within SM job fair venues. It offers job seekers training opportunities on digital literacy, Python programming, Google Career Certificate courses, basic networking, coding, cybersecurity, and online entrepreneurship.

SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed.

SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed.

SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed.

“This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills. By housing this initiative in SM malls, we’re turning job fairs into job-and-learning fairs—places where opportunity and capability meet.” ~Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls

The Digital Corner is expected to benefit thousands of Filipinos annually, especially graduating SHS students preparing to enter the workforce or pursue further training in tech-enabled fields.

DIGITAL EMPOWERMENT STARTS WITH SHS STUDENTS

Nearly 1,000 SHS students, accompanied by parents and teachers from over 40 schools, participated in the J.O.B.S. Immersion for SHS 2025 launch. The event marks the rollout of the Enhanced Work Immersion Pilot (EWIP), a collaboration between the Department of Education (DepEd) and the Private Sector Advisory Council (PSAC), with SM Supermalls serving as a key venue and industry partner, alongside SM Retail.

Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities

Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities

Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities

The EWIP is transforming the SHS experience by increasing work immersion hours from the current 80–320 hours to 420–640 hours. This expanded, hands-on training is backed by industry partners who co-develop training plans to align classroom learning with real-world skills in sectors like retail, hospitality, and technology.

Industry leaders from SM Retail VP for Human Resources Ms. Maria Teresa P. Portillo, Newport World Resorts Marketing and Administrative Head Mr. Mark Ross Rubio and Department of Science and Technology- Information and Communications Office (DOST-ICT Office) Deputy Executive Director Ms. Beatrice Quimson share career insights and mentorship during the SHS Immersion Talks.

At the launch, companies including SM Retail and Newport World Resorts provided students with insights into job expectations and workplace values. Throughout the day, students also attended career readiness sessions with experts and explored opportunities presented by industry and government partners in a special Digital Economy Showcase.

SM MALLS: THE FUTURE OF OPPORTUNITY CENTERS

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—remains a steadfast partner in nation-building by opening doors to employment through accessible job fairs in its 88 malls nationwide. For four decades, SM has evolved into more than just a retail destination—it has become a platform for empowering Filipinos with livelihood opportunities, bridging job seekers with employers, and uplifting lives through strategic partnerships that foster workforce development and inclusive economic growth.

SM Supermalls champions MSMEs at SM Dagupan's Bangus Festival Food Fiesta

Dagupan sizzled with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city’s iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs).

In a city known as the Milkfish Capital of the Philippines, the annual Bangus Festival was more than just a celebration — it was a heartfelt tribute to the hardworking people and rich culture that made Dagupan shine. And this year, SM Center Dagupan didn’t just join the party — it elevated it.

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience.” ~Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Beyond the food fiesta, mallgoers dove headfirst into the Bangus Festival Sale, where summer finds were up for grabs at up to 70% off — a perfect blend of shopping, savings, and celebration.

The SM for MSMEs initiative continued to be a cornerstone of SM Supermalls’ advocacy to uplift small businesses across the country. By supporting festivals like Bangus, SM reaffirmed its commitment to empowering local talents and traditions, ensuring that Filipino pride and enterprise went hand-in-hand.

A local vendor showcases their delicious bangus treats.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! 

SM Supermalls hosts COMELEC Mall Voting on May 12

Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier.

In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to home—literally.

Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time.

Who Can Vote in the Mall? 

Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.

How Can I Confirm If I Vote in a Mall? 

Check any of the following: 

• precinctfinder.comelec.gov.ph 
• Your Voter Information Sheet (VIS)
• Mall posters or tarps 
• Barangay caravans or your local COMELEC office

Voting Hours at the Mall: 

• 5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
• 7:00 AM – 7:00 PM — Regular voting hours

Can I Bring Someone to Help Me Vote? 

Yes, a relative (up to 4th degree) or Electoral Board member may assist.

Can My Companion Vote at the Mall Too? 

Only if their precinct was also officially transferred to the same mall.

Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:

• SM City Manila
• SM City North EDSA
• SM City Fairview
• SM City Sucat
• SM City Bicutan
• SM City BF Parañaque
• SM City East Ortigas
• SM City Southmall
• SM City Cauayan
• SM City Baliwag
• SM City Tarlac
• SM City Batangas
• SM City Santa Rosa
• SM City Puerto Princesa
• SM City Legazpi
• SM City Iloilo
• SM City Consolacion
• SM CDO Uptown
• SM CDO Downtown
• SM City Butua
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  From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.

  
  

  
  

  Why mall voting works

  
  

  The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.
  
  

  “We believe democracy should be inclusive, convenient, and secure. By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.” ~Junias Eusebio, Vice President for Mall Operations at SM Supermalls

  
  
  Democracy meets convenience

  
  

  This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.

  
  

  
  

  Plan ahead

  
  

  Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.

  
  

  Let’s all do our part—vote smart, vote safe, and vote comfortably.

  
  

  Find your precinct number easily at precinctfinder.comelec.gov.ph. 

  
  

  For more info and real-time updates, visit www.smsupermalls.com or follow @smsupermalls on social media.

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  About SM Supermalls Government Services

  SM Supermalls' Government Service Express (GSE) makes essential government services more accessible to Filipinos by bringing key agencies together in select malls nationwide. This one-stop hub offers ID applications, renewals, business registrations, permits, and more—all within a safe and convenient mall environment. Through strong partnerships with government agencies, SM Supermalls champions efficiency, inclusivity, and ease of access, redefining public service to better serve communities.
  
  

What’s New at SM Supermalls? Experiences Made Extraordinary in Davao

Fun begins with the urge to feel a little extra—the need to explore, try something new, or treat your everyday like a big-time adventure.

Whether it’s about making your routine feel a little more exciting, enjoying a feast for all your cravings, or redefining your style with the perfect accessory, there’s always joy to be found in making everyday feel special.

The joy of discovery starts with these fresh era of firsts coming to SM Supermalls in Davao.

Pro-level Content Creation at SM City Davao

Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike.

Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments. In addition to their cutting-edge cameras, the store also offers a range of accessories and add-ons to elevate your shooting experience and streamline your content production.

Bountiful Flavors at SM Lanang

Expect more to look forward to with the soon-to-open Hakura Udon this coming May 2025—a Japanese-inspired restaurant, promising an authentic dining experience in Davao. From traditionally made udon noodles to a perfectly crispy serving of tempura, indulge in the mouthwatering flavors of freshly prepared Japanese classics—served right at your table.

Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.

From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.

Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts. 

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

How SM Prime continues to create meaningful change for cleaner seas and oceans

The quest for cleaner seas and oceans demands unwavering commitment, consistent action, and genuine care for our shared planet. In the Philippines, SM Prime has emerged as an influential champion in this global movement, embracing environmental stewardship not just as a responsibility but also as a core aspect of its corporate identity. 

As an active participant in the global movement for cleaner seas, SM Prime is committed to protecting the environment and inspiring Filipinos to live sustainably.

SM’s enduring dedication, in line with its Net Zero 2040 initiative to reduce emissions, goes beyond merely protecting coastal ecosystems--it also inspires Filipinos across communities to adopt sustainable lifestyles, transforming collective awareness into actionable impact.

And this dedication continues to translate into tangible, meaningful results. In 2024 alone, SM’s mall cleanup initiatives successfully collected and diverted a total of 157,425 kilograms of trash from ending up in our seas, oceans, and other bodies of water, significantly reducing its impact on marine biodiversity and helping preserve our planet’s marine ecosystems.

Understanding the intricate relationship between waste and climate change, SM has been helping to address the solid waste crisis not only because it pollutes our waters but also because it contributes significantly to greenhouse gas (GHG) emissions. Landfills filled with organic and plastic waste emit methane, a potent GHG far more destructive than carbon dioxide in accelerating climate change. Through proactive cleanup activities and robust waste management initiatives, SM addresses this issue head-on, significantly reducing environmental harm while mitigating its impact on the global climate.

SM’s continued success in its advocacy stems from the collective strength and cooperation of its diverse business units. This synergy allows the organization to extend its cleanup initiatives from coastal areas to smaller but equally vital water channels like rivers and esteros. By mobilizing hundreds of dedicated employees and thousands of enthusiastic volunteers, SM ensures that its efforts are extensive, impactful, and enduring.

Collaboration lies at the heart of SM’s environmental initiatives. Recognizing that achieving cleaner oceans requires collective action, SM consistently partners with government agencies, local governments, and international organizations. Frequent collaborators include the Department of Environment and Natural Resources (DENR), various local government units (LGUs), and global groups such as Ocean Conservancy, particularly for the annual International Coastal Cleanup (ICC).

ICC 2024 represented a significant milestone for SM’s participation in the initiative, celebrating its 10th consecutive year of engagement while also being its largest to date, activating 15 SM malls nationwide and drawing an extraordinary turnout of 23,320 passionate volunteers. This record-breaking participation highlights SM’s growing influence and underscores the expanding public enthusiasm for protecting our oceans.

Committed to maintaining this momentum, SM continues to sustain its cleanup efforts through consistent engagement. At SM By the Bay, regular monthly cleanup activities have been ongoing since January 2025, demonstrating SM’s commitment to lasting environmental care.

“Everyone has a role to play in achieving a cleaner, healthier planet. For us at SM, we always encourage Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign through our Recyclable, Disposable, and Compostable (RDC) bins found in our malls.” ~Steven Tan, SM Supermalls President

Looking ahead, SM invites the community to participate in its upcoming significant cleanup drives: on June 7, celebrating World Oceans Day and Philippine Environment Month; on September 20, observing International Coastal Cleanup Day; and on November 24, empowering youth participation in the National Day for Youth in Climate Action.

What’s new at SM Supermalls? Rediscover every day with the ultimate home to many firsts

Home is comfortable. But with nothing new to try and experience, home can feel ordinary. With SM Supermalls, your everyday life never gets dull! From first-in-the-Philippines dining experiences to new and excitingly fresh shopping destinations, SM Supermalls elevates your everyday adventure by bringing local excellence and world-class sensations closer to you. Whether you’re craving to try out international flavors, aiming to discover rising local gems, or wanting to immerse yourself in cutting-edge lifestyle trends—SM Supermalls is your ultimate home to many exciting firsts.

Home to Authentic Italian Flavors

The finest flavors of Italy are now closer than ever! Rossopomodoro debuts its renowned Neapolitan pizza with its signature charred crust, creamy mozzarella, and San Marzano tomatoes as it opens its first-ever home in Asia at SM Mall of Asia (MOA). Meanwhile, Osteria Antica opens its doors at Level 6, Podium Social – SM Podium, serving authentic Italian dishes crafted with time-honored techniques, set against an equally breathtaking backdrop of interiors.

Home to Korean and Taiwanese Cuisines

Welcome the richness of East Asian culinary innovations with these exciting new dining destinations. Du Hsiao Yueh headlines its time-honored techniques with its heritage Tainan-style Dan Zai noodles, while Maple Tree House serves popular Korean meals featuring premium grilled BBQ, both located at SM MOA. At SM Podium, Paldo offers an authentic Korean fine dining experience, specially curated by a masterful chef from Korea. Lugang Café, renowned for its authentic Taiwanese cuisine and exceptional dining experience, is excited to announce the grand opening of its first-ever branch in SM Seaside City, Cebu. Cebuano diners can now savor the celebrated flavors such as Three-Cup Chicken, Steamed Xiao Long Bao and Crispy Chicken that have made Lugang Café a beloved name. Meanwhile, Leo Pizza at SM City Fairview redefines comfort food with its unique K-style pizza rendition.

Home to World-class Food Sensations

In SM Aura, the obsession for food just got more exciting with Philippines’ freshly launched, first-ever Burger & Lobster, bringing London's iconic surf-and-turf duo to local food lovers. 

Home to Newly Launched Classic Favorites

In SM City Lipa, Subway welcomes its first branch in SM Supermalls, Batangas, offering stacked, flavor-packed subs for Batangueños to enjoy. While at SM CDO Downtown, Barkadahan Grill opens its newest store, serving Filipino classics and time-tested comfort food.

Home to Clothing and Fitness Essentials

Everyday essentials for your first-time hobbies and elevated fashion statements are here at SM Supermalls. For our fashion-forward shoppers, Hechter Paris brings French high fashion to SM Seaside City Cebu, offering tailored, effortless clothing, headlining with the minimalist, contemporary styles of The Editor's Market in SM MOA. For our more active go-getters, Juego delivers high-performance sportswear and athletic gear designs at SM City Fairview.

Home to Coffee and Frozen Treat Lovers

Coffee and dessert lovers will find new favorites with exciting openings across SM Supermalls. Tah-me Frozen Yogurt debuts at SM Seaside City Cebu, serving specialty yogurt known for its distinguished creamy and tangy fusion of flavors. Swirl Studio at SM City Fairview delights with customizable desserts, while Coffee Spot offers specialty brews made from premium-sourced beans, perfect for connoisseurs. For the first time in SM, Hoshino Coffee introduces its famous hand-dripped coffee and fluffy soufflé pancakes—straight from Japan to SM J Mall!

Home to Firsts Yet to Come

Zubaibai Seafood Restaurant, an exciting seafood destination, is set to make waves for the first time in SM Supermalls—coming soon to SM CDO Downtown! Nine Pot is set to bring its signature Taiwanese hot pot to SM City Clark, while ramen and sushi lovers can look forward to Yuki-Kun and Ramen Nagi, both opening their first-ever Cebu branches at SM J Mall. For dedicated café lovers, The Matcha Tokyo is coming to SM City Clark, serving authentic and high-quality ceremonial-grade matcha and matcha-infused desserts. Meanwhile, Salon de Thé, a refined café extension of French Baker, is set to open at SM J Mall, offering an elegant escape with a delightful serving of French patisserie. Beyond dining, SM Supermalls continues to introduce new activities to explore with iSwing Golf Arena—an indoor golf experience at SM J Mall.

With unlimited shopping destinations and endless first-time experiences to enjoy, SM Supermalls brings the world closer to you, making every visit fresh, exciting, and unforgettable. SM Supermalls—redefining what it means to experience the world for the first time as your ultimate home to many firsts!

Download the SM Malls Online App on the Apple App Store and Google Play for exclusive deals and promos.

Stay updated with the latest #HomeOfFirsts news and events by visiting www.smsupermalls.com and following @smsupermalls on all social media platforms.

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it's Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience 

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo,  crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding.” ~Steven Tan, SM Supermalls President

A caring call to action: Be part of the change

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

How to participate in Trash to Cash

With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future. 

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media. 

SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A symbol of innovation and perseverance

The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector. 

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility. 

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

About SM Supermalls

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!