SM City Baguio's Rainwater Treatment Facility: A Model for Water Sustainability

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use. 

This initiative supplements the mall's water supply from the Baguio Water District and significantly contributes to the city's water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.

"There is a critical need for reliable and safe water sources. And SM City Baguio's rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources." ~Benjamin Magalong, Baguio City Mayor

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water portability standards.

SM City Baguio's groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.

"This facility is a testament to SM Prime Holdings' commitment to sustainable operations and to the well-being of the communities we serve. By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city's water supply but also contributing to a healthier and more resilient Baguio City." ~Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city's water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

SM City Baguio's rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future. 

SM Prime: Engineering a Sustainable Future

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes.  Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals:

1. Environmental sustainability
2. Prosperity for all
3. Climate resilience

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company:  Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability.” ~Jeffrey C. Lim, SM Prime President and CEO

SM City Santa Rosa's solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens. 

SM Prime gathers the community for a #SMWasteFreeFuture.

SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos.

“As a community, we strongly believe in our ability to contribute to solving today's waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together.” ~Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM Sustainability Champion

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.

Prosperity for all

SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry. 

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” ~Jeffrey C. Lim, SM Prime President and CEO 

Embracing Net Zero: The Philippines' Urgent Call to Climate Action

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines' vulnerability to such conditions.

As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint. 

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company's carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.

Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

SM Prime Joins Global Conversation on Building Sustainable Cities for the Future

(L-R): Moderator Efraim Roxas, Environmental, Land Use and Urban Planning and Development Bureau (ELUPDB) Director Mylene Rivera, SM Supermalls’ President Steven Tan, and Tohoku University Professor Jeongsoo Yu

SM Prime Holdings (SM Prime) played a pivotal role in advancing sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at SMX Convention Center Aura. This prestigious event, organized by the University of the Philippines Los Baños (UPLB), brought together over 300 experts to discuss innovative solutions for building greener and more resilient cities. Focused on the theme "Advancing Sustainable Cities and Communities Through Science, Technology, and Innovation," the conference highlighted the importance of collaboration in addressing urban challenges.

SM’s commitment to sustainability was evident through the participation of its top executives. SM Supermalls’ President Steven Tan showcased SM Supermalls’ eco-friendly practices and community-focused programs. 

“Our malls are more than just shopping centers; they are dynamic public spaces, woven into the daily lives of millions of Filipinos. Our comprehensive environmental sustainability programs are deeply inspired by the vision of our Chairman of the Executive Committee, Mr. Hans Sy, a tireless advocate for environmental sustainability and disaster resilience. At SM Supermalls, we leverage science and technology to develop innovative solutions that are seamlessly integrated into the design and operation of our malls. We remain committed to leveraging innovation and collaboration to build a greener, more resilient, and more sustainable future for the Philippines.” ~Mr. Steven Tan, SM Supermalls’ President

Mr. Steven Tan, SM Supermalls’ President

SM Supermalls’ President Steven Tan highlights the malls’ sustainability initiatives.

SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, shared the company’s vision of creating sustainable integrated properties that foster lively communities.

(L-R): University of the Philippines Los Baños’ (UPLB) Dean Jennifer Marie Amparo, UPLB Chancellor Jose Camacho Jr., Association of Pacific Rim Universities (APRU) Chief Executive Thomas Schneider, Makati Mayor Abigail Binay, SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, International Conference on Human Settlements Planning and Development (ICHSPD) Conference Director Edgar Reyes Jr., and APRU-Sustainable Cities and Landscapes Director Yekang Ko

Executive Director of the National Resilience Council (NRC) Silvestre Barrameda Jr. highlighted SM’s role in disaster preparedness. Where he introduced the Resilience Local Government Unit Program (RLGUP), NRC’s approaches and tools and how risk governance is supported by the sciences.

“From Risk to Resilience: The Work of the National Resilience Council in Risk Governance.” ~Silvestre Barrameda Jr., Executive Director of the National Resilience Council (NRC)

Silvestre Barrameda Jr., Executive Director of the National Resilience Council (NRC)

SM Prime’s commitment to sustainability was further emphasized during a breakout session on creating connections and partnerships, hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Lead of Nomura Research Institute (NRI) Manila Branch. Katherine Custodio, Executive Director of World Wide Fund For Nature (WWF)-Philippines, underscored the significance of collaboration.

“Any program that aims to build climate resilience requires strong partnerships and working together across all sectors.”

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

Collaborative Partnerships for Climate Resilience

Jonas Dumdum of Nomura Research Institute (NRI) Manila and World-Wide Fund for Nature (WWF)-Philippines Executive Director Katherine Custodio on Collaborative Partnerships for Climate Resilience, at the breakout session of the 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations, is hosted and organized this year by the University of the Philippines Los Baños (UPLB). 

The Philippines tops the list of countries with the highest disaster risk, thus building our capacity to respond, bounce back and adapt to intensifying climate impacts is a nationwide priority and shared responsibility.

“Any program that aims to build climate resilience requires strong partnerships and working together across all sectors. There is definite opportunity for platforms or networks to come together and bring to life our national policies and our commitments, but for these to succeed, there needs to be sincere effort and openness to work across different sectors and disciplines. Finding the right champions within the company – that’s very important. It helps to engage the leaders from the top. WWF-PH is pleased to work with SM Prime on their decarbonization efforts through our Corporates for a Better Planet Initiative (CBPI) program.  Companies such as SM Prime are guided in identifying climate-related risks, working on a roadmap, and publicly committing to their science-based targets. Change does not happen overnight. This is something we have learned in our work with communities all over the country. True partners are willing to work together for a long time, and actively listen to each other. When your project positively impacts people’s livelihood and wellbeing - when people’s lives improve in a durable way, that’s when you know you’ve created an impact.” ~Katherine Custodio, World-Wide Fund for Nature Philippines (WWF-PH) Executive Director

World-Wide Fund for Nature Philippines (WWF-PH) Executive Director, Katherine Custodio at the breakout session of the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024). The session on creating connections and partnerships was hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Service Lead of Nomura Research Institute (NRI) Manila Branch.

Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SMDC, shares her insights on sustainable and climate-resilient integrated properties.

Custodio, who has seen the history of the shared goals between the NGO and its many corporate partners over the years.

WWF-Philippines and SM Prime Holdings, Inc., (SM Prime) have partnered on successful programs such as the YOUth are the Future, the annual Earth Hour campaign with SM Supermalls, SM Hotel’s Sustainable Diner, and the Hamilo Coast Sustainable Development project that’s now in its 14th year. 

“At SM Prime, we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations.” ~Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SM Development Corporation (SMDC)

As one of Asia’s leading integrated property developers, SM Prime believes that taking the right climate action must be grounded in science and endeavor to transition to a net-zero economy. SM Prime’s partnership with WWF-PH ensures that its near and long-term science-based targets for 2030 and 2040, align with the global commitment to achieve net zero by 2050.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd. 

Building sustainable communities: The future of Cities

The 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations is hosted and organized this year by the University of the Philippines Los Baños (UPLB). (L-R): Dr. Jennifer Marie S. Amparo, Dean, CHE, Dr. Jose V. Camacho, Jr. Chancellor, UPLB, Dr. Thomas Schneider, Chief Executive, APRU, Makati Mayor Hon. Abigail Binay, Ms. Jessica Bianca Sy, SMPHI and SMDC Lead Executive for Design, Innovation and Strategy, Dr. Edgar M. Reyes, Jr., Conference Director, ICHSPD, Assoc. Professor, UPLB, and Dr. Yekang Ko, Director, APRU-SCL, Assoc. Professor, University of Oregon.  

What makes a city thrive is a combination of how developers create opportunities for movement, synergy, and prosperity. It’s a combination of celebrating life to its fullest capacity with the community at its very heart. 

“At SM Prime (SMPHI), we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations. We are developing this living framework together with our knowledge partners. Currently the ambition is to combine our efforts and actionable items under six themes of – transport, energy, water, biodiversity, built form and materials. We believe this will be the future of cities in the Philippines and we are committed to delivering it to our future generations. ” ~Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SMPHI and SM Development Corporation (SMDC).

Sy joins a list of esteemed local and international professors, climate specialists, and government officials at the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024). 

The theme for this year’s three-day conference is Advancing Sustainable Cities and Communities through Science, Technology, and Innovation. 

As one of Asia’s leading integrated property developers, SM Prime’s strong track record in sustainability and disaster resilience is central to the company’s projects. In a climate-vulnerable country like the Philippines, disaster preparedness and infrastructure resilience are priorities, with a goal to scale efforts to a city level. 

The rapid city growth increases energy demand, necessitating innovative and efficient renewable energy solutions. SM Prime has partnered with franchise holders to systematically manage energy use and move towards net-zero emissions.

For future large-scale master planned developments, Sy shares that SM Prime is taking a systems approach to utility infrastructure down to embedding them in the urban design guidelines at the precinct or plot level developments.

Sy carries this clear vision to heart as an invaluable part of the path forward. 

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd. 

Create Waves of Positive Change with SM at the 2024 International Coastal Clean-Up

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you're interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year's ICC!

For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024

For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC

For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Shop your Stitch Favorites at MR.DIY!

Don't miss out on this chance to grab your Stitch favorites with Stitch-tastic savings!

Score your favorite Stitch items with discounts of up to 30% –making it the perfect opportunity to add some fun to your collection.

Stock up on your Stitch favorites that will surely make work or play cutesy and fun.

Snag these limited-edition Stitch merchandise perfect for gifting or treating yourself!

From plush toys to home essentials–grab these Stitch–tastic deals only at MR.DIY.

Visit your nearest MR.DIY store to take advantage of this fantastic offer before it ends!

For more details, visit www.mrdiy.com/ph/ and our official social media accounts at Facebook, Instagram and TikTok for more details.

Promo runs from August 15 - August 30, 2024. Per DTI Fair Trade Permit No. FTEB-198218, eries of 2024.

About MR.DIY

MR D.I.Y. is the largest home improvement retailer with over 3,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR. D.I.Y. stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook, Instagram and TikTok for more details.

Win Big with MR.DIY's Cool School Craze!

Leading home improvement retailer MR.DIY is thrilled to announce its "Cool School Craze" promotion, offering customers the chance to win an educational fund just in time for the back-to-school season.

From July 1 to 31, 2024, customers who visit MR.DIY stores can shop for participating back-to-school essentials and stand a chance to win an educational fund.

For a minimum spend of P500 including three (3) participating items, three lucky winners from Luzon, Visayas, and Mindanao will get a chance to win P10,000 each. So whether you’re

looking for stationery, school supplies, or other essentials–MR.DIY has everything you need to start off the school year right.

Don’t miss out on this chance to make your back-to-school shopping experience rewarding. Visit your nearest MR.DIY store today and be part of the Cool School Craze!

MR.DIY's Cool School Craze runs from July 1 - 31, 2024 in all MR.DIY stores nationwide. For more information about the Cool School Craze promo, visit https://www.mrdiy.com/ph/cool-school-craze-2024 or follow MR.DIY Philippines on https://www.facebook.com/mrdiyPH/, Instagram and TikTok, and Youtube.

Per DTI Fair Trade Permit No. FTEB-195768, Series of 2024.

About MR.DIY

MR D.I.Y. is the largest home improvement retailer with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR. D.I.Y. stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money,

holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook (https://www.facebook.com/mrdiyPH/), Instagram (https://www.instagram.com/mrdiy.philippines/) and TikTok (https://www.tiktok.com/@mrdiy.philippines) for more details.

“Alagang Paningin, Alagang MR.DIY” Optical Mission brings clarity to CarSiGMA Communities

Beneficiaries of all ages eagerly await their turn for eye check-up at the Alagang Paningin, Alagang MR.DIY Optical Mission

Gray skies did not deter residents of Silang and General Mariano Alvarez (GMA) Cavite from making their way to Bulihan National High School in Silang for the “Alagang Paningin, Alagang MR.DIY” Optical Mission.

The event buzzed with anticipation as 400 adults and 100 children from Silang availed of essential eye care services–a rare opportunity to have their eyes examined to achieve clearer vision.

Representatives from MR.DIY, volunteer optometrists, local government officials, and beneficiaries come together for the 'Alagang Paningin, Alagang MR.DIY' Optical Mission.

As part of MR.DIY’s overarching CSR program–Acts of Kindness (AOK) –this initiative highlights the company's steadfast dedication to enabling and empowering communities by harnessing the power of goodwill to address healthcare needs, in partnership with the local government units of Carmona, Silang, and GMA (CarSiGMA).

In her message to the community, Carmona Mayor Dr. Dahlia Loyola emphasized the importance of eye health, sharing stories of how clear vision can transform lives by helping children excel in school and enabling adults to work more efficiently.

Mayor Dahlia Loyola of Carmona, Cavite, who is also a medical doctor, welcomes the beneficiaries of the Alagang Paningin, Alagang MR.DIY Optical Mission.

Meanwhile, Ms. Marla Papas, Integrated Marketing Communications Manager of MR.DIY articulated the goals of MR.DIY’s Acts of Kindness Campaign, highlights the necessity of caring for one’s eyesight, a vital aspect of health that is often overlooked.

Optometrists conduct comprehensive eye examinations to identify vision issues and ensure optimal eye health, carefully assessing patients depending on their eye care needs.

Ms. Marla Papas, Integrated Marketing Communications Manager of MR.DIY, shares the importance of taking care of one’s eyesight and the objectives of MR.DIY’s Acts of Kindness Campaign. 

Selected patients received reading glasses, while more advanced cases received referrals for prescription eyewear and cataract surgery, courtesy of the local government.

The 'Alagang Paningin, Alagang MR.DIY' Optical Mission catered to 500 beneficiaries from the towns of Carmona, Silang and GMA (CarSiGMA) in Cavite.

What started as a gloomy Saturday morning turned bright and clear, as the Alagang Paningin, Alagang MR.DIY Optical Mission demonstrated the profound impact of collaborative efforts in addressing healthcare needs, ultimately making a meaningful impact in people's lives for years to come.

About MR.DIY

MR D.I.Y. is the largest home improvement retailer with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR. D.I.Y. stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money,

holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook, Instagram and TikTok for more details.

UnionBank Maintains Strong Position Among PH's Strongest and Most Valued Brands

“The growth in value of the most valuable Philippine brands echoes the positive sentiments of their nation’s economic outlook. Brands in the banking and real estate sectors benefited from strong post-pandemic economic rebound, improving financial literacy as well as continued urbanization and gentrification.” ~Brand Finance in their Report

In the Brand Directory 2024 report recently released by Brand Finance, UnionBank retained its position as part of the Top 10 Most Valuable and Strongest brands in the PHILIPPINES. This is UnionBank’s second consecutive year in this esteemed list since entering it in 2023. 

Brand Finance, a leading independent brand valuation and strategy consultancy firm based in London, released the study that gauges Brand Value and Brand Strength. The report cites that UnionBank’s brand grew in value by 22% from $557M in 2023 to $679M in 2024.

UnionBank is locally and internationally recognized and awarded as one of the best digitally transformed banks that has changed the way consumers view and do banking.  As early as 2016, UnionBank bet on the digital future of banking, even before it was fashionable, and has not looked back since.  The underlying motivation for UnionBank’s digital transformation was to provide consumers with a better banking experience, where customers would actually look forward to transacting with their bank rather than seeing it as a dreaded chore.

Making it again to this year’s Brand Finance ranking affirms that investing on the customer and placing them at the core of product and technological innovations pays off.

“We are delighted to see that our efforts to provide our customers with advanced, innovative and user-centric banking services have once again placed us among the Philippines’ best brands.  With now serving over 14 million retail customers, we are motivated more than ever to ensure we never stop looking for ways to deliver a better banking experience tailored to our customers’ ever-evolving lifestyle in this digital world.” ~Albert Cuadrante, UnionBank Chief Marketing Officer

For more information, visit the UnionBank website at www.unionbankph.com, or follow for updates on Facebook, X (formerly Twitter), Instagram, or Youtube.

For reference:

https://brandirectory.com/rankings/philippines/table

Teachers for a Day: MR.DIY, World Vision, empower Baseco Youth through ‘Brigada Pagbasa’

The Department of Education launched Brigada Pagbasa, an after-school reading intervention program that collaborates with community partners to enhance students' reading abilities. It uses the Lit DAPAT tool to evaluate reading readiness and comprehension levels, allowing for targeted interventions to meet particular learning needs.

For Alex, one of MR.DIY's employee volunteers, who has long been searching for a chance to instruct young people, it was a Saturday to remember.

He finds satisfaction in witnessing pupils grasp concepts and derive meaning from their tasks while developing sincere relationships with their "teachers for a day."

Claire, an employee turned volunteer, felt that teaching the kids was a gift because she saw how appreciative and selfless they were, which made her realize how fortunate she is.

Along with Alex and Claire, 16 other staff members and volunteers from MR.DIY, a well-known home improvement store, teamed up with World Vision International on Saturday, April 20, at the Baseco Compound in Manila, to empower youth through the Brigada Pagbasa Program.

Volunteers from MR.DIY engaging in fun activities with 34 schoolchildren from the Sen. Benigno Aquino Elementary School during the Brigada Pagbasa last April 22.

The partnership with World Vision acknowledges the significance of education in ensuring a better future for children, grounded in one of Acts of Kindness (AOK), the overarching corporate social responsibility program of MR.DIY. This program is based on the core pillar of youth and education. 

The program's goal was to help 34 Sen. Benigno Aquino Elementary School students in Grades 4 through 7 become more proficient readers. As soon as these students complete all 16 sessions of the Brigada Pagbasa Program, they will be scheduled for a post-test to evaluate their development. 

Ms. Mydee David, MR.DIY Philippines’ Head of HR, delivers her remarks for the volunteers and participants of the Brigada Pagbasa program.

Mr. Charles Salecina, MR.DIY Philippines’ Deputy Head of Marketing speaks before school children participating in Brigada Pagbasa.

He affirmed that education is a priceless gift that will never fade and that MR. DIY is prepared to help students become better understanders. He also emphasized the significance of reading as a foundational skill for students' futures.

This cooperative project by Mr. DIY, World Vision, and DepEd's Brigada Pagbasa is a ray of hope that demonstrates the transforming potential of community partnerships in creating a more promising future for future generations.