As social distancing and other health protocols that pre-vent most people from going to the gym remain in place, premier global nutrition company Herbalife Nutrition leveraged digital technology to bring fitness to people through videos, virtual events, and other interactive platforms. One such platform is its Fitness Portal, which features workout videos that range from beginner routines to advanced workouts – making fitness an achievable goal for everyone. All videos can be accessed for free.
“Three years ago, we started to work on our digital platform for fitness. It’s a free resource that’s for everybody. Digital has been driving fitness for a long time. It really amplified the average everyday fitness profes-sional’s voice. If you see a lot of the content that’s on YouTube, Twitter, or Instagram, the content that gets the most amounts of likes tend to be fitness-based content, so the digital transformation of the fit-ness world has been happening for a long time. It has always been supported hand in hand with going to a location to exercise, but as this year has gone on, the physical getting together piece has gone down a little, which has made the digital transformation of fitness move at a more rapid pace.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition
“When the sports world kind of stopped this year, we really had the challenge to put out a really interesting and engaging content with our athletes to meet our consumers in their homes, meet our distributors, and people in the community in a space that we know. For many years, the fitness industry and the sports nutrition industry, in particular, was all about the athlete. Everything was geared towards speaking to the athlete, a person that was really striving to be the best at their sport. What’s exciting for me today is to share with you that the audience not for fitness and sports nutrition has really expanded,” she said. “People are truly inspired and interested in what good nutrition has to offer.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition
“I believe that it’s important that people subscribe to a healthy active lifestyle, which is not necessarily striving to be the best athlete in the world. It’s not about reaching peak performance; it’s about having simple daily habits each and every day so that you could be at your best. So whether that’s having a healthy breakfast or getting your minimum amount of exercise, a healthy active lifestyle is about sustainable healthy habits that last a lifetime. Your body is the one vehicle that will last you for the rest of your days. A lot of how that vehicle operates relies on you.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition