The Coca-Cola System in the Philippines takes this time to honor and salute all Filipino troops stationed in various parts of Mindanao – the men and women who have dedicated their lives to reclaim and ensure peace for our fellow Filipinos.
Coca-Cola started the delivery of beverage products to Camp Evangelista as a symbol of their support for military troops in the area. Coca-Cola was welcomed by Major General Benjamin Madrigal Jr., Division Commander of the 4th Infantry Division. Atty. Adel Tamano, Coca-Cola Philippines VP for Public Affairs and Communications and Rommin Diaz, Coca-Cola FEMSA Philippines External Communications and Sustainability Area Manager.
Starting today, August 4, Coca-Cola Philippines, bottling partner Coca-Cola FEMSA Philippines, and Coca-Cola Philippines Foundation, commit to support the Armed Forces of the Philippines by providing supplies of beverage products that will contribute to their well-being during their time of service.
The troops deployed in Marawi City will be given priority. A steady supply of beverages, which includes sports drink brand Powerade, Coca-Cola, and bottled water Wilkins Pure will be provided daily. Aside from being a beverage, bottled water is also used in the battlefield to clean and treat wounded soldiers.
Major General Benjamin Madrigal Jr., Division Commander of the 4th Infantry Division in Northern Mindanao said that the support given by companies like Coca-Cola and private individuals boosts the morale of the soldiers. While combat is the expertise of the troops, going to war and putting their lives on the line is the least of the things that they hope for.
The Coca-Cola System in the Philippines will also be extending additional support through the implementation of various sustainability programs for the Filipino troops and their families. A memorandum of agreement will be signed between the parties to formalize the support for our uniformed personnel.
Every day, countless Filipino soldiers display gallantry, courage, and true heroism in the name of duty to our country.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.